Owner's representation and development advisory
From the first drawing to the last key.
We represent investors, institutions, developers, builders and property management firms. We protect your interests, control cost and schedule, and stay with the building from strategy through lease-up or sellout.
Tell us about your project
Every decision changes what the building is worth.
Build or sell the land. Rent or condo. Three bedrooms or two plus a den. Retail on the ground floor or not. These calls get made early, and they decide how fast the building fills and what it sells for.
We help owners make those calls with real market knowledge behind them, then we stay on to carry them out. Most firms advise or execute. We do both, so the person who priced your units is the one who leases or sells them.
We work for owners
We don't build, and we don't hold construction contracts. Our judgment stays on your side of the table.
One accountable team
One lead on your project, with a full team behind them. One call gets you an answer.
Local market knowledge
We sell and lease homes here. We know what renters and buyers in this market pay for.
Start to finish
Strategy, design, construction, launch, lease or sell. Come in at any stage, or bring us in for all of it.
Who we work for
Owners of every size, from one building to a portfolio.
Independent investors
A seasoned team on your side, without building one in-house.
Institutions and pension funds
Clear process, documented oversight and regular written reporting.
Developers and builders
Market-backed product decisions, then lease-up or sellout.
Property management firms
Capital projects and renovations managed around your operations.
What we do
Advice before you build. Oversight while you build. Leasing and sales once it's done.
Before you build
Strategy
Feasibility, due diligence, project budgets, risk, requirements and entitlement coordination. We set scope and approach before design starts.
Unit mix, layouts, finishes and amenities shaped by what people here want.
Unit-by-unit rents or sale prices, with a conservative case and a reach case.
While you build
Delivery
Your representative from pre-design through closeout. Full scope below.
We align the project team, hold the budget and schedule, and deal with issues as they come up.
Independent monitoring for investors and capital partners, with regular written reports. We watch, flag and protect the investment.
Once it's built
Lease and sell
Name, brand, photography and a launch plan ready before the building is.
Residential lease-up, ongoing leasing and placing commercial tenants.
Build-to-sell condos and new construction homes, from launch through every closing.
Owner's representation
What's in scope
We coordinate designers, contractors, consultants and stakeholders. We review documents, track progress against budget and schedule, and give you written recommendations for every owner decision.
- Pre-construction oversight and constructability review
- Consultant and contractor selection
- Budget and schedule development and monitoring
- Change order review and recommendation
- Pay application review
- Value engineering
- Quality oversight
- Closeout and handover
How a project runs
We work as an extension of your team, with independent judgment. You can bring us in at any step.
01
Define
Your goals, limits and what success looks like.
02
Plan
Due diligence, entitlements, product, pricing and the right consultants.
03
Set controls
Budget, schedule, cash flow and reporting in place before work starts.
04
Build
Change orders, pay apps, value engineering and quality, managed. Risks flagged early.
05
Launch
Brand, photos and a launch plan ready before the doors open.
06
Lease, sell, close out
We fill the building or sell it out, and hand it over to operations.
Controls and reporting
You always know where the project stands, in writing.
Benchmarks
Schedule, budget and quality tracked against what we agreed.
Cost review
Every change order and pay application reviewed before you approve it.
Documentation
Issues and how they were resolved, on record for institutional review.
Written reports
Regular updates for owners and capital partners.
Industries
Residential
Single-family, multifamily, luxury rental and build-to-sell condo projects, from entitlements to lease-up or sellout.
Mixed-use
Residential over retail or commercial. We coordinate across uses and stakeholders, and place the tenants.
Commercial
Office, retail and commercial renovation or new construction, with a focus on schedule, budget and opening day.
Institutional
Organizations that need clear process, documented oversight and accountability.
Portfolio and CapEx
Capital projects for property management firms and multi-asset owners, phased around ongoing operations.
Repositioning and renovation
Upgrades, adaptive reuse and value-add work on existing buildings.
Current work
In progress · Advisory · Marketing
Hillcrest Farms
Verona, NJ
A four-story mixed-use luxury rental building with ground-floor retail, parking, a gym and outdoor space. Unit-by-unit pricing and marketing for one, two and three bedroom homes.
Design · Leasing
The Westerly
Watchung Plaza, Montclair, NJ
An 11-unit boutique rental building with ground-floor commercial space and one bed plus den and two bed, two bath homes. We shaped the design, handle ongoing leasing, and placed the commercial tenant.
In progress · Owner's representation
Bloomfield, NJ
A proposed five-story, 32-unit multi-family building. We represent the owner from consultant selection through approvals.
The team behind your project
A development has a lot of moving parts. No one person should cover all of them.
CityWest Advisory is led by the principals of CityWest Real Estate. Our team brings different strengths to every project. Each project has a lead, and the rest of us back them up. When you need an answer on pricing, leasing, marketing or a closing, the right person is already on it.
Founders
Caitlin DiRuggiero
Angela McCaffrey
What we hold ourselves to
Integrity
Recommendations you can trust, even when they're not what you hoped to hear.
Accountability
We own the outcome, not just the advice.
Clear communication
Plain answers, and everything important in writing.
Independent judgment
Your goals come first on every project.
Have a site, a set of plans or a building to fill?
Tell us where it stands. We'll tell you where we can help. Reach out to talk through a project or set up a consultation.
Strategic Real Estate Guidance
Committed to Informed Property Transactions
The team leverages decades of aggregated market data to deliver actionable recommendations that safeguard client interests while maximizing asset value.
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