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Opinion

8 Rules for Writing a Job Posting That Will Actually Get a Reply

  • Writer: Aigerim Nauk
    Aigerim Nauk
  • Aug 17, 2025
  • 2 min read
99% of job postings are never read to the end — and it's not about salary. Most companies write them as if they're testing the candidate's patience, not attracting them. If you want the best people to respond to your job posting, you need to write it as a sales text. Here are 8 rules that turn a dry ad into a magnet for talent.
99% of job postings are never read to the end — and it's not about salary. Most companies write them as if they're testing the candidate's patience, not attracting them. If you want the best people to respond to your job posting, you need to write it as a sales text. Here are 8 rules that turn a dry ad into a magnet for talent.

1. Start with the ideal candidate in mind

Before writing:

  • Determine what qualities, skills, experience you need.

  • Think about what the person will get from this job.

  • Ask your colleagues: "What is important to you in a new team member?" Trigger - the person wants to see that you understand who you need, and that you value their uniqueness.


2. Sell the meaning, not the tasks

Don't just write "make reports" or "manage projects". Write: "You will become a key person who helps the company achieve a strategic goal." Trigger - people respond to the mission and contribution to the result.


3. Show growth and development

People want to understand that in a year they will become more valuable.

Describe development options: within the department, in other projects, with partners. Trigger - prospects = security + ambitions.


4. Focus on skills, not diploma

Don't write "only with a higher education." Describe specific competencies: "negotiation skills," "data analysis," "process organization." Trigger: you value skills, not papers, which means your chances of being hired are higher.


5. Give freedom

If possible, mention:

  • Flexible schedule

  • Possibility of remote work

  • Freedom of decision-making. Trigger - control over your time = high value for modern candidates.


6. Words matter

  • Remove “work under pressure”, “mandatory overtime” — this is a turn-off.

  • Don’t use “rock star”, “ninja” — this doesn’t look serious.

  • Use simple, warm, specific words. Trigger — the text is read as an invitation, not an order.


7. Be honest about money and bonuses

  • Specify the salary range.

  • Describe the bonuses: bonuses, % of sales, training, sports pay. Trigger — transparency = trust, trust = response.


8. Don’t be boring

  • Add a photo of the office or team.

  • Record a short video about the vacancy.

  • Make the post design non-standard. Trigger — people want to work in a place where there is life, energy and style.


Bottom line

A vacancy is the first step to building a relationship with a future employee. Dry text attracts only those who simply “need a job”. Thoughtful and lively text attracts those who want to work with you.


 
 
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